With all the communication employees are exposed to on a daily basis, it’s a challenge to get their attention. It’s even tougher to develop HR (or any) communication that moves employees to take action or change behavior.

That’s why it’s valuable to take a fresh approach to understanding your audiences, and then to target your messages based on what you’ve learned. Robin McCasland will share some simple (sometimes funny) and useful approaches to help you, or someone you work with, develop more compelling, effective communication. The first step toward delivering truly strategic communication is to adopt the mantra, “It’s not about me!”

If you work with HR professionals, invite them to attend this luncheon with you. There’s information to help you work more effectively together to ensure the best possible results for your HR programs – or any major corporate or client initiative.

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Robin McCasland is a Director in the Dallas Communication Practice of Buck Consultants, an ACS Company.

She has more than 20 years of experience in corporate communication, consulting, community relations and media relations. As chapter past president for Ft. Worth and Dallas, she currently serves as Vice President, Chapter Relations, for the IABC Southern Region board of directors, and as a Trustee for the IABC Research Foundation. Our chapter awarded her Communicator of the Year award in 2000.

Robin has also served on the boards of Keep Texas Beautiful, Inc., and the Dallas Zoological Society. She is a 2003 alumnus of Leadership Texas. Robin holds a bachelor’s degree in Organizational Communication from the University of Texas at Austin.

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